The Lace Wig Revolution

The revolution is here! Lace Wigs are everywhere? My question is why do women want to buy them so cheap? why dont't they want to spend the money on a quality wig? Just like a bad weave, they will spend money on 3 cheap wigs when they could buy 2 good qualilty wigs and with proper care they last a long time. How many times does it take to correct a bad weave? You can have a quality lace wig. I just don't get it.



Another question how can the people that are selling them so cheap make a profit? I have access to over 150 vendors and the really good quality wigs, even though they want to make a deal their top quality is still coming in wholesale over $100.00 include shipping and handling, the cost of boxes, packaging, how much of a profit are they making?



If you want to build a brand name on selling cheap wigs, that is great and fine. If that is your long term goal for your business to identified as selling low-priced wigs, there is nothing wrong with that.



If you are looking to brand yourself on quality, customer service and building repeat clientelle, then do not lower your prices to make a sale. Market hard, sell strong and give the best to your customers. Have flexible terms and work with your customers. The money and the quality customers will come.



cheers!